On the NFL Experience, an immersive football-themed exhibit, I was the master planner and lead show set designer in the schematic and design development phases and the on-site art director in the production phase. This exhibit took the visitor behind the scenes and into the mind of an NFL player through state of the art interactives.

​

As master planner, I sketched concept plans to communicate story beats, exhibit elements, and ensure optimum guest flow. And as the lead show set designer, I communicated designs through quick sketches and reference imagery, which were used to communicate design intent to the client and set designers. I managed four set designers, QA’d the build drawings package and created several essential drawings myself.

​

In the production phase, as the on-site art director, I oversaw the fabrication and installation of all physical elements. I designed eight large artifact case layouts of fan-related team memorabilia that had a playful aesthetic, procured and arranged props, and designed various custom prop pieces that helped create a believable football equipment room display.